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Singer Reimagined 1969 | Oster Jewelers

Singer Reimagined

Singer Reimagined was created in 2017 to explore the world of high watchmaking. Their watches are defined by the need to improve, to ignore convention, edge closer to perfection and to wonder «what if ?» They believe that beauty comes from the uncompromising pursuit of optimized functionality, obsessively searching for ways to optimize every elemental strand of design. The more you scratch the surface with Singer’s work, the more there is to discover. It is about a never-seen-before movement that took a decade in development, an authentic design, an engineering talent from automotive and horological worlds and a love affair between California and Geneva.