Beauregard

Beauregard began with a singular vision: to unite the world of fine gemstones with the discipline of haute horlogerie. Founded by Montreal-based designer Alexandre Beauregard, the brand made its international debut in 2018 with the Dahlia collection, a floral celebration of color, movement, and hand-crafted precision. Beauregard timepieces are produced in limited numbers, combining rare materials and Swiss-made mechanical excellence, all shaped by the founder’s unconventional path and deep appreciation for lapidary art.

From the gem-set petals of Lili Candy to the sculptural dials of Dahlia, each watch reflects Beauregard’s commitment to artisanal craftsmanship and poetic design. Every element, from raw stone selection to hand-polished assembly, is completed in-house, ensuring that each piece feels personal, tactile, and intentionally crafted. Beauregard’s watches are made for those who value design-driven horology and the romance of rare materials shaped by human hands.

With the launch of Ulysse, Beauregard introduces its first men’s watch, crafted in collaboration with legendary independent watchmaker Vianney Halter. This debut men’s collection draws from Art Deco geometry and the marine world’s serene beauty, brought to life on the premiere piece with luminous Aquamarines and extraordinary mechanical architecture. Ulysse marks a new chapter for the brand, blending Swiss innovation and sculptural aesthetics in a timepiece that bridges contemporary design with timeless craftsmanship.