Massena LAB Watches

Massena LAB is a creative powerhouse dedicated to designing and developing exceptional timepieces in collaboration with some of the world’s most renowned independent watchmakers. Founded by William Massena, a respected watch collector, consultant, and industry veteran, Massena LAB challenges traditional watchmaking by proposing bold and unconventional concepts that push the boundaries of craftsmanship. 

The Massena LAB Uni-Racer is just one example of this dedication - an exquisite fusion of vintage inspiration and modern craftsmanship. This limited-edition chronograph, with only 200 pieces worldwide, pays tribute to the golden era of racing watches, featuring a sleek black dial that exudes understated elegance and versatility. Perfect for both formal and casual settings, the Uni-Racer is a must-have addition for horology enthusiasts who appreciate independent watch design and exclusivity.

With a lifelong passion for collecting watches, William Massena has played an influential role in the industry as a retailer, auctioneer, and executive. His expertise spans decades, from operating watch boutiques in Miami and New York City to serving as the Chief Operating Officer of Antiquorum in Geneva. His deep understanding of horology and appreciation for independent watchmaking fuels Massena LAB’s mission—to preserve and elevate the craft through collaborative innovation with the world’s most creative watchmakers. Shop the Massena LAB collection now and secure a piece of WIlliam Massena's visionary craftsmanship.

Oster Jewelers is an Authorized Massena LAB Retailer