Pragma

Rooted in the philosophy of minimalist design and architectural precision, Pragma watches draw deep inspiration from iconic Swiss architects such as Markli, Botta, and Zumthor. Each timepiece reflects a devotion to clean lines, thoughtful proportions, and functional elegance. From the silhouette of the case to the subtle detailing that recalls traditional wood joinery, Pragma watches celebrate the synergy between natural landscapes and refined human craftsmanship—delivering a wearable expression of Swiss design heritage.

Blending timeless horological tradition with pioneering material science, Pragma collaborates with esteemed Swiss partners to push the boundaries of sustainable luxury. With Panatere’s Recycled Solar Stainless Steel, forged entirely using solar energy, and Chronode’s 100% Recycled Titanium for bridges and movement plates, Pragma timepieces reflect a commitment to reducing environmental impact without compromising performance. The use of CORDURA re/cor™ recycled textile for straps ensures durability and comfort, while Reishi™ Fine Mycelium—an innovative, plant-based alternative to leather—redefines modern luxury with biofabricated sophistication.

At the heart of every Pragma watch is a layered case construction engineered for both visual appeal and production efficiency. This unique approach minimizes material waste while achieving exceptional finishing quality. The result is a robust yet lightweight mechanical watch that feels as effortless on the wrist as it is intentional in its design. Led by designer and co-founder Kai Hsuan Liu, Pragma offers a new standard for contemporary Swiss watchmaking—where environmental responsibility and timeless aesthetics coexist in perfect balance.