Everyone has a cell phone. If you are reading this you can likely see the time on your computer screen. So you may be able to obtain the time from any modern device; your microwave, cable box or in your car. Why, then, are watches so popular and only gaining in popularity and status?? The reason is the exact fact that we do not need them! Today, a watch does so much more than tell time. It tells a story - about you, about history and engineering. It can be a symbol of achievement, a special gift or simply a private and personal indulgence that will give its owner years of pleasure.